The cruise ships are docked. People are working from home. The news is always on. There’s nothing funny about COVID-19 — it’s a global pandemic, and it’s putting our lives on pause. In times of uncertainty, in times of isolation, the best thing for community — local or international — is to find some way to connect.
Eye Kandy Graphics came up with a way to spread some lightness amidst the crisis. Instead of ignoring the trying times, WE decided to face them head-on.
We took a daunting topic and transformed it into messaging we can laugh at together.
One t-shirt reads, “This Is My Quarantine Shirt.”
Another says, "You had me at Stay Home."
The shirts are funny, there’s no question, but for a community in panic mode, they’re also something more. They’re grounding. Being able to join in and laugh at something we’re all affected by reminds us that we’re not alone. It reminds us that, even in the strangest, most uncertain times, there’s something that bands us together. And whether we’re just looking at the t-shirts, whether we’re buying one, or whether we’re buying 25 of them for the people in our building, there’s the same sense of community. The sense of community that tells us, calmly but strongly, that whatever tomorrow brings — we’ll be okay.
For Eye Kandy Graphics, we saw a shift happening on a massive scale and decided to do what we could to ease the panic. “Since we’re all in this serious situation together, we made a few designs to help lighten the mood.”
It could be raising the spirits of a global community. It could be raising funds for a natural disaster. Or it could be as simple as raising the standard for your online marketplaces, thereby raising your customer satisfaction. Whatever it is, Eye Kandy Graphics is here to help you achieve your purpose faster, better, and with all the support you need. Because, at the end of the day, we’re all part of the same community. We want you all to do what you do best.
Drew & Kari Helm